Growth Strategies

So You Think it's Time to Hire Your First Employee?

So You Think it's Time to Hire Your First Employee?

As an entrepreneur, taking the leap to hire your first employee is a big deal. From that moment forward, you are not just responsible to your customers and your vision, but for the livelihood of another human being (and all the people they financially support).

Before you take this step, there are three questions that you must answer.

How To Make Your Product Stand Out

How To Make Your Product Stand Out

Different types of products cause different buying behaviors. If you are hungry and in traffic, you’ll buy almost anything available. You won’t consider if it’s your favorite snack/brand. However, you do extensive research on computers to buy the best one. In this blog, we will try to answer the question: How do you make your product stand out?

6 Tips For Mastering the Cold Email

6 Tips For Mastering the Cold Email

Entrepreneurship is all about reaching beyond your current resources to build a profitable company. That means that at some point, you'll need to reach out to someone you don't know for help. While getting an introduction is the best way to meet a person, there are sometimes customers, investors, and potential employees who aren't linked to you in any way.

How to Get Started with Facebook Ads

How to Get Started with Facebook Ads

Why is it that so many business owners come to our #OZÉ workshops and ask about getting started with Facebook Ads? Do they know something you don’t?

Let’s look at the data.

The average Ghanaian spends almost 3 hours a day using social media? Really!? 3 HOURS!?

Yep it’s true. In fact, there are now 5.6 Million active social media users across the country.

3 Keys to Successfully Managing Your Inventory

3 Keys to Successfully Managing Your Inventory

Let me paint you two pictures.

Picture one.  A customer walks into your store. They typically buy their Omo from you once a week. This time they stop by your shop and find you are out of Omo! You try to offer them a competitive product, but they are loyal to the Omo brand. They walk a few doors down and buy it from your competitor. They decide that they like the competitor better and they don’t shop from you anymore.