Different types of products cause different buying behaviors. If you are hungry and in traffic, you’ll buy almost anything available. You won’t consider if it’s your favorite snack/brand. However, you do extensive research on computers to buy the best one. In this blog, we will try to answer the question: How do you make your product stand out?
Entrepreneurship is all about reaching beyond your current resources to build a profitable company. That means that at some point, you'll need to reach out to someone you don't know for help. While getting an introduction is the best way to meet a person, there are sometimes customers, investors, and potential employees who aren't linked to you in any way.
Why is it that so many business owners come to our #OZÉ workshops and ask about getting started with Facebook Ads? Do they know something you don’t?
Let’s look at the data.
The average Ghanaian spends almost 3 hours a day using social media? Really!? 3 HOURS!?
Yep it’s true. In fact, there are now 5.6 Million active social media users across the country.