Marketing

How To Make Your Product Stand Out

How To Make Your Product Stand Out

Different types of products cause different buying behaviors. If you are hungry and in traffic, you’ll buy almost anything available. You won’t consider if it’s your favorite snack/brand. However, you do extensive research on computers to buy the best one. In this blog, we will try to answer the question: How do you make your product stand out?

6 Tips For Mastering the Cold Email

6 Tips For Mastering the Cold Email

Entrepreneurship is all about reaching beyond your current resources to build a profitable company. That means that at some point, you'll need to reach out to someone you don't know for help. While getting an introduction is the best way to meet a person, there are sometimes customers, investors, and potential employees who aren't linked to you in any way.

How to Get Started with Facebook Ads

How to Get Started with Facebook Ads

Why is it that so many business owners come to our #OZÉ workshops and ask about getting started with Facebook Ads? Do they know something you don’t?

Let’s look at the data.

The average Ghanaian spends almost 3 hours a day using social media? Really!? 3 HOURS!?

Yep it’s true. In fact, there are now 5.6 Million active social media users across the country.