Debt or Equity?

In an ideal word, you would be able to start your business with your savings or maybe a gift from your father or mother. You would get to profitability before the money runs out and reinvest those profits to grow your business. In this scenario, you maintain 100% ownership and you do not have expensive debt to finance. Unfortunately, for most of us, we need to take some outside capital grow our businesses. But how should you do it? Debt or equity?

How to Get Funding for Your Business in Ghana - Part One

How to Get Funding for Your Business in Ghana - Part One

What is bootstrapping?

Bootstrapping is a term that originated in the 1800’s in the United States. It came from an idiom to pull oneself over a fence by pulling up one’s bootstraps (the loops at the top of tall boots to help you pull them on). Think about that. Go stand in front of a fence and pull up on your shoes as hard as you can. Will you ever be able to pull yourself over? What started out as a phrase to describe the impossible, today it means to start something with your own means.

How to Get Started with Facebook Ads

How to Get Started with Facebook Ads

Why is it that so many business owners come to our #OZÉ workshops and ask about getting started with Facebook Ads? Do they know something you don’t?

Let’s look at the data.

The average Ghanaian spends almost 3 hours a day using social media? Really!? 3 HOURS!?

Yep it’s true. In fact, there are now 5.6 Million active social media users across the country.

3 Keys to Successfully Managing Your Inventory

3 Keys to Successfully Managing Your Inventory

Let me paint you two pictures.

Picture one.  A customer walks into your store. They typically buy their Omo from you once a week. This time they stop by your shop and find you are out of Omo! You try to offer them a competitive product, but they are loyal to the Omo brand. They walk a few doors down and buy it from your competitor. They decide that they like the competitor better and they don’t shop from you anymore.

What It Means to Be Mission-Driven: Why We Founded OZÉ.

What It Means to Be Mission-Driven: Why We Founded OZÉ.

OZÉ is a for-profit, mission-driven business. But what does that really mean? We created OZÉ because we are on a mission to end unemployment in Africa. No small task, right? But that doesn’t mean it can’t be done. And while there are many ways to tackle this issue, we believe the fastest, most sustainable solution is through small businesses, the lifeblood of economies.

Social Media 101

Social Media 101

Social media is all around us but its impact on small businesses is still difficult to calculate. Some posts seem to go viral within a day while others struggle despite months of advertising and planning. This blog introduces the basics of social media, the myriad platforms, and first steps to forming your business’s social media strategy.

OZÉ Step-by-Step Guide

OZÉ Step-by-Step Guide

OZÉ is a mobile app that empowers small business owners to make data-driven decisions to improve their performance. Once performance improves, we connect you to the resources that you need to accelerate your growth. Think of it as a cash ledger, but on your phone.

Below is a step-by-step guide for new OZÉ users to download and starting using the app.